Shall we call Chinese men 'family spendthrift' as new report indicates they spend more in online shopping than Chinese women, by a large margin and for less worthy commodities?
Picture shows the ratio of people of respective age groups that spend more than 5000 RMB monthly on online shopping. It is 23% for the post 90s, the highest among all age groups.
Survey shows male Chinese netizens surpass female in online shopping for the first time, and by a large margin, thanks to Chinese men's addiction to online games.
Chinese women have long been branded as the family spendthrift, as they are the main money spender of most Chinese families, especially in online shopping. But new statistics show the situation has turned around.
An investigation report titled 2017 Report on Mobile Payment Security released by China UnionPay on January 17th shows male Chinese netizens pay more online than female for the first time, and by a large margin.
The report states that the percentage of Chinese men that spend more than 5000 RMB online in a month is 23%, while that of the Chinese women stands at only 15%. The trend reverse is mainly attributed to Chinese men's rapid increase of expenditure on takeaway fast food and online games.
The reasons appear to be understandable since men are more addicted to computer, online and mobile games. Chinese men tend to order out for online fast food because they are lazy and incompetent in cooking meal for themselves?
In comparison, Chinese women are more interested in clothes, cosmetics, home utensils, ornaments and decorations, etc. when they shop online. So it appears that what Chinese men buys online is less worthy than what Chinese women buys, therefore, shall we change our mind and call Chinese men rather the women the family spendthrift?
China UnionPay conducted an online survey from last September to November in cooperation with public security offices, major commercial banks, online paying agents, Tencent, etc. Totally 105 thousand online questionnaires were collected. And more than 50% respondents come from more affluent provinces and areas of China including Beijing, Shanghai, Guangdong, Zhejiang , Shandong, Jiangsu, and Fujian province, etc.
Some other key points of the report:
The leading online shoppers are post 70s and post 80s (Chinese born in 1970s and 1980s), among whom the former have the highest percent of people with high income. 51% of post 70s have a monthly disposable income that is more than 5000RMB
Although post 90s (Chinese born in 1990s) have less income than all other age groups, 23% of them spend more than 5000 RMB on online shopping, the highest ratio among all age groups.
Up to 50% Chinese consumers use mobile payment to buy material goods offline, takeaway fast food online, pay credit card, call taxi, as well as pay daily fees and money recharge.
Post 90s and 80s use mobile payment very often in calling taxi and buying takeaway food, while post 70s more often in buying movie tickets, sending out Hongbao (electronic red envelope containing cash).
Women and senior Chinese older than 50 are more vulnerable to telecom scum or internet scum, while post 90s remain vigilant to scum intention, but often suffer heavy loss once they are cheated.
31% women have encountered internet scum, which is higher than men by 10%.