The slogans on the banners read: “Milk power is limited while maternal love is unlimited; We support breast milk.” “You don’t need foreign milk powder, you just need breast feeding.” “Limits on what you can buy don't limit how much you can love“, according to the Xinhua report
The three bikini girls’ idea appeared to be well received and several passers-by came up and signed for their support of breast feeding.
It is typical phenomenon in China. The media savvy idea promoters stripped down to bikinis, knowing this would all but guarantee that they be photographed by local media and their message spread across Chinese internet.
Hong Kong infant formula became popular with mainlanders after the 2008 infant formula scandal, when 6 babies died and thousands more became ill in mainland China after drinking infant formula laced with melamine, an industrial chemical.
Since then the issue of milk powder has become a flashpoint between Hong Kong and Mainland families, with Hong Kong mothers complaining the so-called parallel traders from Mainland have been buying up the territory’s foreign-brand milk powder supply, leaving little behind for local families. Hong Kong has responded to the concerns with a new regulation enacted on March 1, which restricts the export of powdered infant formula to mainland China. Individuals aged 16 or older are allowed to pass through customs with only two cans of 0.9 kilograms each, according to Hong Kong’s Information Service Department.
Twenty five people have been arrested in the first three days following the implementation of the new regulation designed to limit the amount of infant milk powder that is brought from Hong Kong to the mainland. Those arrested face up to two years in prison, along with fines of up to HK$500,000.